YPMO provided outreach to impacted businesses and schools in the area by preparing and distributing construction postcard mailers, maintaining a project hotline, and conducting business outreach to inform businesses of construction schedules, closures, and detours. The impact to businesses was significant, especially those that had one driveway, and reduced lanes and open trenches made tight turns extremely difficult. By being proactive with outreach, YPMO was able to give business owners time to prepare for these impacts.

Each segment had its own contractor: Combs Construction (Segment 1), Visus, Inc. (Segment 2), and SWB Paving (Segment 3). The team worked closely with all three, as well as the city, to provide the most up-to-date and accurate information to the public.

When the project became impacted by the COVID-19 pandemic in 2020, YPMO shifted outreach methods from traditional outreach to digital communication via email and phone calls, to notify businesses and schools of construction updates. In addition, YPMO utilized paid targeted social ads on Google and Facebook to reach those who were traveling toward and in the project area. The team successfully reached 16,000 more people by adding this method of outreach to the project.

This project faced many challenges and setbacks but was ultimately completed in summer of 2021.