In one of our most exciting projects to date, YPMO was chosen to revitalize the branding of Prescott’s WaterSmart Program. Collaborating closely with Prescott’s Water Resources department personnel, the YPMO team orchestrated the program’s unveiling in January 2018. This entailed the creation of Prescott’s new WaterSmart logo, accompanied by informative and engaging “Drop by Drop” Water Education Factsheets. These monthly educational resources constitute an initiative aimed at tackling water supply and conservation topics that are important as ever for the city and its residents.

The program’s widespread promotion grew to encompass a spectrum of strategies, such as issuing monthly press releases, airing radio advertisements, displaying signage and distributing fliers in libraries, as well as maintaining an active presence on social media. All of the materials were designed in-house by YPMO and gave the program an eye-catching brand and strong voice to catch the attention of community members.

YPMO continues to assist staff on-call and completed 2019, 2020, and 2021 program materials, including new monthly factsheets and informational brochures, keeping the message fresh and relevant to current water and sustainability topics.